Designed and executed in-person experience branding for high-profile Microsoft events—including Build, Ignite, AI Tour, MCAPS, and C-series—ensuring a consistent and engaging brand presence across all touchpoints. Translated high-level creative direction into fully realized event assets, producing print collateral such as signage, wayfinding, and branded materials, as well as digital assets including event maps, wayfinding screens, menus, and presentations to support seamless attendee navigation and engagement across all event platforms.
Microsoft Build
Microsoft Build took place on May 19-22, 2025 at the Seattle Convention Center in Seattle, WA. I was primarily responsible for the 50th Anniversary Activation as
well as show branding and wayfinding throughout the show.
Microsoft AI Tour
Microsoft AI Tour spans more than 60 cities, including major locations like Mexico City, Johannesburg, Mumbai, Sydney, Seoul, and Berlin. It kicked off on September 24, 2024. I was primarily responsible for AI Tour branding throughout the entire venue, as well as outdoor welcome signage, wayfinding, digital screens, maps, menus and more.
MCAPS Start
MCAPS Start took place on July 15, 2025. I was primarily responsible for AI Tour branding throughout the entire venue, as well as outdoor welcome signage, wayfinding, digital screens, maps, menus and more.
